【Key words】 private brand； retail industry； real option； Nash equilibrium； brand attractiveness；
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Subsequently, this paper attempts to establish an index system for the core factor in private brand decision making– brand attractiveness, to quantify it so that it can be used in the private brand decision making process.
本文尝试对自有品牌中最核心的影响因素品牌吸引力建立指数测评体系,并对其进行定量分析,应用于自有品牌的决策过程中。
参考来源 - 中国零售商自有品牌决策行为研究·2,447,543篇论文数据，部分数据来源于NoteExpress
They reduce the overall attractiveness of tobacco packages - an important function for a product whose new users are typically young and image - and brand-conscious.
这些警示会减少烟草包装的整体吸引力，而这种吸引力对一般较年轻并注意形象和品牌的新吸烟者来说，具有重要的作用。
Through our products to end-use customers the convenience of leather products, enhance the company's brand image and product attractiveness, and promote the improvement of customer satisfaction.
通过我们的产品给最终使用皮革制品的顾客带来便捷，提升厂商的品牌形象和产品吸引力，促进顾客满意度的提高。
Before promoting the products to the world market, a company has a primary task to internationalize its brand name and improve its brand names 'attractiveness.
在将产品推向市场之前，中国企业的首要问题是实现品牌国际化，提升品牌吸引力。
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